What we’re building next for Dojo+ (content, classes, and VIP access)

Hey everyone,

This is the Dota Dojo team with a behind-the-scenes update on what we’ve been building and where this whole thing is headed.

We met earlier today to talk about what comes next now that the Founder Tier is officially sold out, how we plan to grow (and eventually make money), and where our focus is going over the next few months.

The short answer: we’re staying in the experimentation phase, and we’re taking it slow on purpose.

Many of you joined because you wanted to be part of something from the ground floor, and while it was still being built. That’s pretty much where we’re at right now.

We’re testing class formats, improving week by week, bringing in new coaches slowly, and learning from your feedback as we go. The goal isn’t to scale fast, it’s to get it right with a small group, then go wide when we’re ready.

So let’s talk about what we’ve learned over the first few weeks/months since the Dojo’s inception.

As we’ve run more classes, one thing has become really clear: not everyone comes into Dota with the same understanding of the game.

When BSJ uses a term like “pulling,” people interpret it in different ways. Some understand what it means, but not why it’s done. Others know when to do it, but not how it connects to lane control or timing. That might sound small, but those gaps add up, and they affect how we teach, how we talk about the game, and how you learn too.

That made it clear to us we need to build some sort of curriculum so we all have the same base knowledge of the game.

In a perfect world, we’d all have the same and language to make communication easier. We’re trying to address that, but it takes time and testing to realize where there are gaps, what concepts are unclear, what definitions we want to set, etc.

In order to make improving at Dota simple fun and positive, we need to define terms and make sure we are all speaking the same language.

To help solve that problem: classes have evolved from simple replay reviews into a testing ground for a "curriculum” we’re building.

The Dojo+ classes are where we are testing concepts, learning what you know/don’t and what we need to teach. BSJ has been starting most classes with a short 10–15 minute mini-lesson. These can cover concepts like carry item flowcharts, role decision frameworks, defensive aggro, etc. etc.

And yes, some of you have joked, “BSJ’s just using us for content.”
You’re right. That’s the point.

Everyone in the Dojo+ is co-creating the content you see on BSJ’s channel. The long-term vision is to eventually organize all of this into free courses and community resources so the whole scene benefits from what starts here.

We’ve gotten a few questions like, “So how are you going to make money if you give all the content away for free?”

We talked about this in the meeting today, we don’t want to sell courses or a course platform. We want everything we create, all videos, all lessons, all curriculum, to be free.

Instead, we charge for hands-on help, things like group classes, 1-on-1 coaching, and community memberships. Those are the places where you get direct feedback, coaching, and community.

It’s a simple money model: free education for everyone, paid support for those who want more personal help.

That feels right to us, and it aligns with what Dojo+ stands for.

We may change in the future, but to recap here’s the plan right now:

We believe that the more people we help for free, the more people will naturally want to work with us directly.

That feels fair, and it aligns with why Dojo+ exists in the first place, to make learning Dota easier, more structured, and less toxic.

Over the last few weeks, several members have asked if they could get more personalized time with BSJ, whether that means in-depth replay reviews, monthly check-ins, or more coaching than the standard group classes.

We’re still in the early planning phase, but we are thinking about a subscription tier that would give you 1-on-1 access to BSJ ( time for coaching, mentality, etc.) without changing the main community at all.

Nothing is final yet, but if and when we launch it, we’ll open only a few spots at a time. The goal isn’t to “monetize more,” it’s to create a path for those who want deeper help and more access to BSJ while keeping the core Dojo+ experience the same.

Another point of focus in our meetings has been mentality/toxicity in Dota. Toxicity is kind of the norm right now, but we’re figuring out how to combat it in a small environment that hopefully grows to affect the greater Dota community one-day.

A great example of this happened recently on stream. BSJ had a viewer come in and complain about one of his teammates, calling them a "Dipshit” out of frustration.

Instead of ignoring it, BSJ stopped and said, “Hey man, I get that you’re frustrated, but let’s not call our fellow players dipshits. You can say you’re frustrated your support didn’t pull, but labeling people like that doesn’t help.”

The chat responded overwhelmingly positive. People said they appreciated BSJ speaking up against the normalized toxicity in Dota. That moment led to a bigger discussion about the culture of the game, why communication matters, and how easily negativity spreads.

We even talked about how top players, like Arteezy, often flame teammates publicly, and how that behavior, intentional or not, trickles down into the community. We don’t want baby raging to be cool.

And BTW, the point isn’t to bash players. It’s to show that we can set a different tone here.

We’re not just trying to make players better at Dota, we’re trying to make the experience of playing Dota better too. That starts with how we treat other players and talk about the entire dota experience.

We’re keeping the Dojo+ community intentionally small for now so we can listen closely and improve quickly.

And for those who joined early, congratulations, you’re officially part of the first 100 Founders of Dojo+.
That role won’t ever be distributed again. You’re literally the foundation of this project.

Here’s what’s coming up:

Thanks for being here at the ground floor. You’re helping us build something that could reshape how people learn Dota for years to come.

We’re grateful for your feedback, your support, and the positive culture you’ve already helped create inside the Dojo.

See you in the Dojo, on stream, and in the next update.

P.S. This was written by the Dota Dojo team. Join the Dota Dojo Discord for more and mention this email if you liked it.